When you’re trying to change someone’s politics, you are dealing in human psychology. If you are trying to win a supporter for a cause or position, then you are engaged in salesmanship – and your product is a set of ideas.
Why is winning supporters so much harder than winning arguments? Why do people you disagree with sometimes seem immune not only to logic but also to facts? And if they are, how can you change their mind about anything? Indeed, why do Liberals and Conservatives always seem to talk past each other? Could it even be the case that the reasons people use to justify their opinions are not really their actual reasons for holding them?
On 1 August, Robin Koerner, international speaker, political writer and consultant, will answer these questions with the specific purpose of showing exactly how knowing their answers will make you more effective at political persuasion than you have ever been.
At this special session, you will learn the techniques that turn winning a political argument (easy) into winning a political supporter (difficult!). These techniques can be deployed across the dinner table with your friend or even in campaign literature sent out by your political party.
You’ll be equipped to think like an effective “political salesman”, knowing instinctively what to say and what not to say to build that elusive thing called trust, which is the prerequisite for having an opponent listen to your message with a sufficiently open mind to be persuaded by it.
If you’re a conservative, you’ll learn how to speak and think like a “Liberal”, and vice versa. Crucially, you’ll discover how to find the all-critical common ground with those with whom you politically disagree without compromising your integrity or beliefs.
Robin is an energetic presenter – so this special afternoon will not only be educational: you’re going to enjoy a very entertaining and engaging two hours.